Colloidal oatmeal
Proposed for a gentle, skin-conscious bath.
Sensitive skin & coat care
A quieter kind of clean.
A premium dog wash being developed to make bath day feel simpler, calmer, and more comfortable—for dogs and the people who care for them.
✓Being developed without added fragrance
✓Designed for a clean, efficient rinse
Expected retail $32 • No charge today
See the confirmed formula and sample results before deciding.
No Added Fragrance
Every Ingredient Explained
US Production
Rinse Performance Prioritized
Why Mildmere
Bath day shouldn't trade dirt for discomfort.
Many dog shampoos are designed around how strongly they smell. Mildmere begins somewhere else: with the dog wearing the product. We are developing thoughtful cleansing that avoids a heavy perfume cloud and prioritizes clear formulation and a simpler rinse.
Gentle care. Honest ingredients. Nothing unnecessary.
Early access
Help us create the first batch.
Join the founding list at the expected $32 retail price. There is no charge today—we will share the confirmed formula, timing and reservation terms before asking you to purchase.
✓Expected retail price shown before signup
✓Formula and supplier updates along the way
✓First access if the product moves into production
Join Early Access
Start with your email. Then answer three quick questions that help us validate the first batch.
Expected retail
$32
Today
No charge
No payment today
Formula shared before launch
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This is an early-stage product concept. Formula, manufacturing claims, price and timing remain subject to confirmation.
Privacy policy
Ingredient transparency
Every ingredient should earn its place.
This is the proposed formula direction. Final ingredients will be published only after the manufacturer and finished formula are confirmed.
Aloe vera
Considered for a soft, conditioning feel.
Mild cleansers
Selected to remove everyday dirt without heavy fragrance.
Glycerin
A humectant being evaluated for the finished formula.
Full ingredient list and product specifications will be shared before launch.
Product standards
Gentle should still perform.
Fragrance-free by design
The first formula is being developed without added fragrance.
More care in every bottle
We are evaluating concentrated formulas that can deliver more washes per bottle.
The rinse is part of the formula
Spread, rinse time and residue will be tested before the product is approved.
Why something different
Built around frustrations dog owners keep experiencing.
Mildmere starts with the problems people already have—not with another generic oatmeal-shampoo claim.
1
Heavy perfume that lingers long after bath day.
2
Ingredient lists that explain almost nothing.
3
Shampoo that takes too long to rinse clean.
Early access
See the formula before you decide.
Join the Mildmere founding list for sample results, confirmed product details and first access. No payment information required.
Questions
Frequently asked questions
Is this a medicated shampoo?
No. Mildmere is being developed as a grooming product, not as a treatment for allergies, infections or medical skin conditions.
Does it have a scent?
The first formula is being developed without added fragrance. Final specifications will be shared after sample testing.
Where will it be made?
We are evaluating U.S. manufacturing partners. The final manufacturing location and country-of-origin language will be confirmed before orders are accepted.
Is the formula final?
Not yet. Supplier documentation, samples, rinse performance, packaging compatibility and unit economics must be validated first.
Join Mildmere early access
$32 expected retail · No charge today
Join